It’s one thing to do all the things you’re supposed to do for an SEO campaign: writing great content on a regular basis, keeping your site structurally sound, posting high-quality offsite links, and so on, but it takes another level of effort to actively measure and analyze your impact. Without insight into the effectiveness of your campaign, you’re flying blind, with no real idea whether your strategy is working, and no objective data that can determine your ROI.
It’s one thing to do all the things you’re supposed to do for an SEO campaign: writing great content on a regular basis, keeping your site structurally sound, posting high-quality offsite links, and so on, but it takes another level of effort to actively measure and analyze your impact. Without insight into the effectiveness of your campaign, you’re flying blind, with no real idea whether your strategy is working, and no objective data that can determine your ROI.
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